DARCI
MANLEY
CREATIVE DIRECTOR
Design • Art Direction • Product UX • Copywriting
BACKGROUND
Hi, I’m Darci! I’m the creative director at Riftweaver, the studio behind Fablecraft, a genre-defying digital roleplaying game.
My career spans games, advertising, and writing. Previously, I helped grow thelabNYC, led campaigns for global brands at Digitas, Grey, and Organic, and co-authored a novel (Ash).
FOCUS
Here’s what I do best:
Blend strategy, storytelling, and UX into cohesive design systems
Develop pitch decks that win funding, clients, and creative buy-in
Build worlds, direct visuals, and craft narratives for games and brands
Lead and grow happy teams
CASE STUDY: FABLECRAFT
Fablecraft is a digital-first roleplaying game that brings collaborative storytelling to life online. As Creative Director, I lead worldbuilding, narrative systems, art direction, and product vision, working with a global team of artists, writers, and developers to bring the game to life.
CASE STUDY: THELAB NYC
thelab is a performance-driven creative studio delivering smart, strategic work across branding, content, and digital. As CCO, I steered the creative vision, scaled a 40+ person team, and helped pitch, win, and shape campaigns for dozens of leading brands.